General Motors pulls back from European auto market - Alternative Media Forum


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Monday, 6 March 2017

General Motors pulls back from European auto market

General Motors is selling its two major European brands to French automaker PSA Group and pulling back from the world’s third-largest auto market, where the company has struggled to turn a profit for nearly two decades.
GM’s Opel and Vauxhall brands, as well as the European arm of its financial division, were valued at about $2.3 billion in the transaction. If the deal clears regulators, it is expected to close by the end of the year, the companies said.

PSA Group will then become the second-largest automaker in Europe behind Volkswagen.
The sale includes 11 manufacturing facilities and one engineering center that collectively employ about 40,000 people, according to the companies. GM will incur a non-cash accounting charge of $4 billion to $4.5 billion as a result of the sale.

GM has long lost money on its European brands, despite several turnaround attempts. Chief executive Mary Barra told an audience in Washington last weekthat the European operations would have broken even last year if not for the Brexit vote and corresponding economic fallout.

In a statement Monday, Barra said the sale will allow GM to invest in “our core automotive business and in new technologies that are enabling us to lead the future of personal mobility.”
Along with other automakers, GM is pouring considerable sums of money into developing technology for self-driving cars. Last year, the company also invested $500 million in ride-hailing service Lyft and released its first long-range electric vehicle, the Chevy Bolt EV.

The entirety of GM has seen record financial performance in recent years, buoyed in part by strong car sales in the United States. But analysts project little to no growth in the U.S. and European markets in the next several years, prompting leading automakers to turn to Asia.

Already, GM sells more cars in China than the United States. The company sold a record 3.9 million cars there last year, with its Chevrolet, Buick and Cadillac brands proving especially popular.

“The European marketplace, like the U.S. is not expected to grow in the coming years,” Rebecca Lindland, an executive analyst at Kelley Blue Book, said in a statement. “PSA and GM, like everybody else, will look to the enormous potential in both China and India for expansion.”

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