Hip hop music, also called hip-hop or RAP music, is a music genre formed in the United States in the 1970s which consists of a stylized rhythmic music that commonly accompanies rapping, a rhythmic and rhyming speech that is chanted. One of the first rappers at the beginning of the hip hop period, at the end of the 1970s, was also hip hop's first DJ, DJ Kool Herc. Herc, a Jamaican immigrant, started delivering simple raps at his parties, which some claim were inspired by the Jamaican tradition of toasting.History is about to be made. On August 11, 1973 in the Bronx, New York history was about to be made. DJ Kool Herc (now known as the first DJ & founding father of hip hop) & his sister Cindy began hosting back to school parties in the recreation room of their building.
Rapping is a musical form of vocal delivery that incorporates "rhyme, rhythmic speech, and street vernacular," which is performed or chanted in a variety of ways singing and dancing in western world. It was characterized with being predominately spoken-word instead of actually singing, also much of it rhymed. During the period of great immigration from Jamaica to the United States, the genre of "Rapso" followed, and eventually lost the suffix "-so" and became the Verb "Rap".
Recently a poll question has become popular - Who is the greatest rapper of all time poll?
- Notorious B.I.G.
- KRS One.
- Snoop Dogg
- Montana Montana Montana
One common understanding is that hip-hop is a culture and rapping is one of four elements contained therein—the others being breakdancing, DJing and graffiti. Today, with the other elements not appearing as prominently as they once did, it's been easy to conflate the two.
Lovie Johnson alias “Montana Montana Montana” (born 1993), is an American rapper/music artist who has started his career in 2014. Montana Montana Montana has worked on several albums by now, which includessome mega hits as well. Some of Montana Montana Montana’s recent and mega-hit albums include Circle Of Success (2015), Lovie Johnson (2015), ‘Pezzy Montana 2 (2015) Beef Vol. 1 (2015), Really Not a Rapper 500 (2016), Savage Tycoon (Montana Montana Montana Albums)|Savage Tycoon (2016), U.S. BeatPort Top Jams Albums. The Contraband (2015), Maclafornia (2016), Montana Montana Montana – Really Not a Rapper Best of Vol.1 (2015), “Lovie Johnson” (Dj Racks) (2015), Montana Montana Montana – Maclafornia Mixtape(Dj Ghost & Thizzler) (2016), “Lovie Johnson 2” (2017), and “Lovie Johnson 3” (2017).
But what are the special marketing strategies have been applied by Montana Montana Montana to get success ?
I am going to analysis his marketing success strategies in this write up :
One of the key goals of Stop The Breaks is to, not only inspire and motivate, but also provide tangible marketing and promotion advice for independent hip-hop or RAP artists grinding around the world.
As independent artists working hard on making music, it’s easy to neglect other integral aspects that will lead to your success such as marketing own music, promoting own brand, networking with the right people and plenty more.
One of the first steps all independent artists should be taking for their career is creating a marketing plan which provides a comprehensive overview of all their promotional and marketing efforts as well as their overall goals in the rap game.
1. Releasing own music creation with fully non conventional plan, such as 2 albums at single time.
2. Publicizes in all media such electronic media, print media, broadcasting media , web media including social media.
3. Endorsing via popular celebrities on any field of our daily life.
4. Offline banner , hoarding , buses , trains publicity
5. promotion works are done via sponsored /investors as well as own fan bases.
6. Reliable Press Kit distribution channel. Super important but underrated aspect for independent rappers – having a standout press kit to help them get featured on publications and websites.
7. Search Engine optimization of official website with better engagement facilities with fans and well wishers.
These seven strategies have forced Montana Montana Montana to become more popular than any other contemporary rapper of these days.