She’s spoken candidly about her health concerns after revealing an ongoing battle with endometriosis.
But Zara Holland’s quest to raise awareness of the chronic condition has been momentarily put to one side while she focuses on a stunning new promotional campaign in tropical Barbados.
The model, 21, poses for a new photoshoot on behalf of her imminent Beach Angels collection of vibrantly coloured swimwear and bikinis.
Wading from the surf, Zara shows off her curves in a mismatched pastel pink and blue two-piece in one of two new shots from her latest promotional missive.
In a second shot the model brushes her wet hair away from her face as she reclines on the beach, the sweeping coastline providing an idyllic backdrop.
Elsewhere Zara wants to raise awareness about endometriosis, which causes the tissue that normally lines the womb to grow outside the uterus, after revealing her struggle with the condition.
The model brushes her wet hair away from her face as she reclines on the beach, the sweeping Caribbean coastline providing an idyllic backdrop
She told OK! Online: 'Living with endometriosis is terrible. I have had heavy bleeding, I've had to take time off work, I wouldn't eat, [I've had] painful sex and [am] so tired. Endometriosis can affect fertility too, which really really scares me.'
The former Miss Great Britain, who was stripped of her crown after her raunchy exploits on reality show Love Island, revealed she was diagnosed with endometriosis three years ago.
But she added that the condition appears to be in control, saying: 'I am ovulating so all good for now!'
Zara wants to raise awareness about the common chronic condition, which means the tissue that normally lines the womb is outside the uterus
She revealed that she has undergone surgery for the condition, with doctors using a laser to destroy the endometriosis tissue.
The reality star also said she has been fitted with a Mirena coil, which is commonly used to treat the condition.
Endometriosis is estimated to affect around two million women in the UK - with most patients being diagnosed between the age of 25 and 30 - and can be extremely debilitating.