Mumbai,Krishna Bahirwani: Fame, the digital entertainment network, has launched India's first live video entertainment application. Currently in beta, #fame is available on iOS and Google Play, enabling performers to beam live to fans and audiences using their smartphones. To generate enough content for its audiences, #fame plans to bring on-board more than 50,000 skilled and amateur performers targeting over 10 million downloads over the next six months.
Built keeping the youth in mind, the #fame app offers a diverse portfolio of live and video-on-demand (VoD) original digital content. From celebrities and skilled talent to enterprising amateurs, the content on the application straddles a wide portfolio of genres including comedy, entertainment, live events, fashion, music, technology, food and citizen journalism amongst others. The application comes packed with a host of features including - social sharing, live chat and fan-based communities directly integrated into the application to create engagement between the performers and their audiences.
Since its launch in Sep 2014, #fame has concentrated it's efforts in the digital entertainment space in India, its debut market. The network has has been developing digital shows and properties and is one of the India's largest creators of original digital video content. Apart from the mobile application, #fame's digital video network spans several digital and social platforms including YouTube, Facebook, WeChat, Dailymotion amongst others. #fame strategically focuses on emerging and established talent to build digital video channels and communities around them.
fame has identified 5 additional markets in South-East Asia to build local digital video businesses. These include Indonesia, Thailand, Singapore, Malaysia and Philippines. TO THE NEW Ventures, the parent company of #fame, has a strong strategic presence in these markets where it has built businesses in the SMACK space (Social, Mobile, Analytics, Content & Knowledge). ASTRO Overseas Limited, a leading cross-media operator in South-East Asia, is a key strategic investor in TTN Ventures.
Speaking on this development, Puneet Johar, MD, TO THE NEW Ventures said, " #fame is creating an exciting new LIVE category in the mobile video and entertainment space. Along with its proven record of breakthrough original digital content, we are confident of #fame achieving market leadership in mobile video in India and South-East Asia in the near future."
Saket Saurabh, CEO, #fame commented, "The #fame app is pioneering not only because it is India's first live video entertainment app, but also because it will be home to original content from the country's hottest young digital stars. The app is a manifestation of #fame's vision of empowering millions of emerging talent in their journey as content creators and help them reach and engage with their audiences wherever they are and whenever they want."
With over 300 million internet users, including 185 million of them who access it on the mobile, India is consumes 5 billion video views a month and will exceed 200 million smartphone users, topping the US as the world's second largest smartphone market by 2016. Mobile application downloads will globally triple and grow six folds in India by 2015. In terms of monetization, digital video has grown faster than social with a 56% Compound Annual Growth Rate in the last 3 years compared to around 40% for Social and hence shows huge potential.